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Job cuts now loom for CTV as the economy continues to take its toll on the Canadian media industry.
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New game-themed programming reaches 4.5 million Canadians and comes with no shortage of ad play opps.
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To mark its 10th anniversary, Toronto news channel CP24, which reaches 2.5 million viewers each week, is coming out with a new look, new technology and new programming.
The CTVglobemedia-owned network unveiled a state-of-the-art newsroom with eight robotic, in-studio cameras as well as high-tech video display walls to brand the channel's various programs. Online, CP24.com has also been updated. The website currently attracts 500,000 unique visitors, viewing almost 5 million pages per month, according to HBX's Sept.-Oct. numbers.
New content and programming features, rolling out into 2009, will see more reporters and live resources enlisted and will take into account different viewer schedules, offering news at traditional times, as well as at 5 pm, 7 pm, 8 pm and 10 pm.
www.ctvmedia.ca/cp24
Molson Canadian and Coors Light rack up 4 million views, a record for Heavy Canada.
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CTV's hit dance series So You Think You Can Dance Canada is embarking on a national 15-city tour on Jan. 30. Virgin Mobile has signed on as its presenting sponsor, and secondary sponsorship opps are still available.
During the tour, the top 10 dancers will perform hit routines in venues like Vancouver's GM Place, Toronto's Air Canada Centre and Montreal's Place des Arts. Montreal-based DKD Events, a concert production and event marketing company, is promoting the tour via TV, radio and print announcement ads, beginning this week.
So You Think You Can Dance Canada airs Wednesdays at 8 pm ET and Thursdays at 7:30 pm ET on CTV, with encore episodes airing Sundays at 9 pm on Much Music. The series premiere on CTV had 1.25 million viewers tune in.
www.dance.ctv.ca
Shaun Holliday is moving to CEO of MPG North America, replacing Charlie Rutman, who will become a senior adviser to the agency as of Jan. 1.
Holliday will oversee all the operating business units of Havas Media in the US and Canada including MPG and digital unit Media Contacts. He will report to MPG Global CEO Maria Luisa Francoli and Alfonso Rodes, Global CEO of Havas Media.
Holliday was most recently CEO-in-residence at private-equity firm Gryphon Investors. He has also served as president, new business and innovation for Newell Rubbermaid, president-international for the Pepsi Bottling Group, CEO of Diageo's Guinness Ireland Group and GM of Frito-Lay's Direct Division.
The alternative media campaign reaches commuters with a clever invitation to think.
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