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With a $45-million budget shortfall and a crap economy, CBC is locking down discretionary spending but not talking layoffs - yet.
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New mobile marketing service offers hyper-targeted ad ops reaching on-the-go Torontonians.
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Stoney Creek, ON-based Marz Homes is engaging young, first-time homebuyers using Quick Response (QR) ad technology - info-packed barcodes. It's part of a recently launched ad campaign by Oakville's Perspective Marketing that shows the home crafter as "geek chic."
Popular in Japan but newish to Canada, the barcodes are located on OOH and print ads, and store info on the Marz mobile website. Mobile users can take a photo of the barcode to access the mobile website, which shows the communities currently being developed by Marz. The barcodes can also be downloaded onto mobile devices via the site marzhomes.com/qr.
Marz is also reaching Hamiltonians ages 25 to 35 in local bars and restaurants, as well as McMaster graduate students through an outdoor ad campaign with Zoom Media. And full-page print ads are running in Hamilton's weekly View magazine.
www.marzhomes.com
The Score is appealing to a larger audience of hardcore sports fans, particularly young adult men, by launching a national network of independent sports websites. Essentially a collection of influential blogs, theScore.com Sports Federation launched earlier this week with Bacardi Canada as its official launch partner.
Other advertisers who've hooked up with theScore.com are Sirius Satellite Radio, Mitsubishi Motors and McDonald's, with big box and side banner ads.
www.theScore.com
Criminal Minds climbs up into second place this week, which saw all the top slots go to tried, tested and true returning series.
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