Captivate Network's newest content partnership with Boston-based FlightView now offers Toronto travellers up-to-the-minute, real-time flight info for major airports and airlines across the country, and for advertisers, more interaction touchpoints to strut their stuff.

The new content - which will appear on Captivate's OOH network of over a million impressions a week across its 900 elevator digi-screens and 100 downtown office towers, lobbies and lounges - features bright green, yellow, and red bar graphs indicating the percentage of on-time, delayed, and very delayed flights.

The FlightView content comes with brand integration and animated sponsorship opps: advertisers can apply their brand colors and identity to entire Captivate screens, feature animated logos or brands over the content, or simultaneously air their ads on a split screen alongside FlightView content.

Captivate reaches over 2.6 million viewers a day.

www.captivate.ca

www.flightview.com

The Government of Ontario climbs to the top spot after being #2 last week, while Ontario Toyota Dealers moves from #8 to #2 and HBO retains its #3 spot on the charts.

Sears, which has been the top advertiser in the past few weeks, slides down to #4. Porter Airlines drops marginally to #5 from #4.

As the Christmas season approaches, retailer Canadian Tire climbs onto the top 10 chart at #6 from #35. Rogers Cable and Solo Mobile are at #7 and #8 respectively, while Nissan is at #9. Sleep Country fills the #10 spot from #15.

To find out which other marketers boosted their radio buys by category and brand in the Toronto market this week, visit:

Ottawa-based agency MacMillan has come up with a novel way to say Happy Holidays to clients this year. The traditional greeting has been transformed into a bigger project through charitable outreach with a newly published children's book.

Written and illustrated in-house, 100% of profits from the sale of Santy Claws and the Toe-nenbaum is going to children's charities like Make-a-Wish Foundation. To promote the book, MacMillan created www.santyclaws.com with viral Tell-a-Friend features, and is holding book readings in libraries starting this week in addition to a PR push.

The quirky 40-page tale appeals to kids ages 5 to 8 and looks at Santa's "bad" twin (Santy Claws) who takes children's toes for his evil tree. A downloadable PDF version costs under $7, while a print copy sells for $20 and can be ordered online.