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Newly created client services group bows new moves.
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New season of
The Week the Women Went hopes to repeat last year's ratings success.
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YTV has kids wrangling alligators for tuition, and is conducting a very niche interest-based grassroots promo for the new elimination-based series.
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Sears was the top radio advertiser in 2008, with Sleep Country Canada coming in second and diamond chain store Spence ranking third in Spot Ten Canada Rank's year-end roundup.
It's no surprise then that Sears keeps a tight grip on its #1 spot in the first weekly ratings of the new year. The Brick comes in #2 after being left out of the ratings altogether last week.
February, aka Heart Month, is just around the corner, so the Heart and Stroke Foundation drops in at #3. McDonald's jumps from #81 to #4, and Chrysler-Jeep-Dodge rises to #5 from #49 last week.
The Home Depot is #6 and the Royal Ontario Museum, which is offering a deal on weekend child admissions until Feb. 8, comes in at #7.
TorontoJobShop.ca rises 19 spots to #8, Grey Power insurance providers is #9 and Florida Tourism entices travellers to the sunny state, moving up a whopping 481 ranks to #10.
To find out which other marketers boosted their radio buys, by category and brand this week, visit:
Rank by brand
Rank by category
Children between six and 11 years old are increasingly surfing the net for products they see in ads.
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The founding partner of the Social Media Group predicts that 2009 will be the year of the "Social Media Shakedown."
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