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Virgin Radio 96 hits Montreal (and Facebook appland)

  • by: Gariné Tcholakian
  • Jan 13, 2009
It's the fourth Virgin Radio station Astral Media has launched in Canada. The station, formerly Mix 96, has a new sound, energy and international flair. Read More

Coca-Cola launches "Live Olympic" campaign

  • by: Gariné Tcholakian
  • Jan 13, 2009
New integrated marketing campaign is expected to reach 90% of the nation's population. Read More

This Bud's online for football fans across Canada

An NFL prediction and trivia game offers deep engagement with Budweiser's target market, and gets big ad play in the lead-up to the Super Bowl. Read More

Look Back/Look Ahead: Get ready for real-time Jack Baueresque marketing, says Goodson

  • by: Rakshande Italia
  • Jan 13, 2009
Today's year-end pundit, the Manhattan-based founder/CEO of StrawberryFrog, says what's needed today are faster, smarter approaches. Read More

Notes from the Mediascape: If you build it, they will come

  • by: Gariné Tcholakian
  • Jan 13, 2009
Publicis Mojo had a tight budget, so it erected a statue. Read More

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