The new app comes with a "shake the shuffle" feature for users and sponsorship opps for advertisers that include pre-roll placements and embedded DART tags on each of Corus's 52 radio stations' landing pages. Read More

Cision shares findings on online engagement quotients via social media links for Canada's top 10 media outlets. Read More

In its second year, the environmentally friendly vehicles expand reach in Toronto, and introduce the program to other cities across Canada. Read More

New hire brings customized digital media solutions to the Canadian marketplace. Read More

Interactive Budweiser Super Bowl commercials airing on CTVglobemedia's French-language, all-sports network Le Réseau des Sports (RDS) set new records, according to Etc.tv VP and GM Ian MacLean.

Enabled with Etc.tv's hyperlinking solution, the broadcast marked the first time that Super Bowl network commercial avails were enabled with the interactive functionality, permitting viewers to hyperlink directly from traditional 30-second network commercials to long-form video content, on demand.

MacLean reports that interaction levels with the Budweiser Super Bowl spots in particular were "at a rate five times higher than average campaigns in over two and half years," adding that the highest rates of interaction were among those viewing programming in HD.

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www.RDS.ca

With concerns raised over the poor financial outlook for smaller TV markets, the regulator is hinting at an adjustment of renewal conditions for over-the-air broadcasters like CTV, Canwest, Rogers and TVA. Read More

Grey's Anatomy comes in a close second. Read More