A nationwide search begins today for Canada's best undiscovered sportcaster. Helmed by partners The Score and Procter and Gamble's Gillette brand, the program gives fans a shot at becoming a multi-platform sportscaster on The Score's TV channel and across its digital assets including TheScore.com and ScoreMobile. The Canada's Next Sportscaster idea and concept came from Starcom, and was handed off to Gillette's AOR to execute.

Hopeful candidates can register for "Gillette Drafted: The Search for Canada's Next Sportscaster" at the official contest website, Drafted.ca and they can also enter the contest via live auditions in seven Canadian cities - Calgary, Halifax, Ottawa, St. John's, Toronto, Vancouver and Winnipeg.

All stages of the "Gillette Drafted" contest will be featured as part of an upcoming reality series on The Score, scheduled to debut this fall.

"We believe our fans know as much about sports as we do, and we are excited to offer one of them a shot at proving it," says Score Media chairman and CEO John Levy.

www.drafted.ca
www.pg.ca

First up in this eight-part series on up-and-coming media talent is Gah-Yee Won, account executive, Zed Digital, ZenithOptimedia. Read More

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Next Monday, country music lifestyle net CMT Canada launches two docu-series targeting the female 25-to-54 demo.

Starting with two back-to-back eps at 7 pm ET on Monday, May 25, the 14-part half-hour series Texas Cheer Moms follows the lives of pom-pom queens at Waco, Texas's Midway High School through their mother's eyes, as the ultra-competitive cheerleading squads cope with a new coach and setbacks.

Also premiering with two back-to-back eps on Saturday, May 30, at 9 pm ET, the life of country music icon Tanya Tucker unfolds with 26 half-hour eps of Tuckerville. The series follows the star, now a rocking biz woman, as she continues to perform for fans on the road while balancing motherhood.

Available in over 9.5 million homes in the country, CMT (which attracts the highest percentage of moms of any other non-kid network) has on-air billboard and promo spot avails online on the station's website.

www.CMT.ca

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CBC sports boss Scott Moore will take on additional duties at the pubcaster, having been named GM of media sales and marketing, effective immediately.

Moore has already been filling the role on an interim basis since February. He has been exec director of sports since 2007, and has brought several sports properties to the Ceeb including the Toronto Raptors, the Calgary Stampede, the Queen's Plate and the Canadian Figure Skating Championships.

CBC says he also has been instrumental in growing its online presence at CBCsports.ca. Moore was the former head of production at CTV Sportsnet, now Rogers Sportsnet.

"Scott has brought considerable knowledge and experience to media sales and marketing while holding this position on an interim basis," commented English services EVP Richard Stursberg in a release, adding that "Our sports properties are our largest generator of revenue, making [him] no stranger to the sales and marketing environment."

From Playback Daily