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At a more subdued ABC upfront presentation in NYC yesterday, Mindshare Canada's managing partner Lina Alles hears more about the glories of television - for audiences and advertisers alike.
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A new rewards program from Kimberly-Clark's Huggies brand is promoted through TV and print, plus a points-collecting partnership with Sweetmama.ca.
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As the Argonauts' official print partner, the
Sun is also producing a weekly half-hour Sun TV series called
Argos Access.
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The Canadian restaurant chain is brightening everyone's morning commute with a series of new billboards that pop nicely in a sea of cement and supermodels.
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After 11 years with the company and 13 months in the position, Sarah Fay is stepping down as CEO of North America for Aegis Media. Replacing her in the position is Nigel Morris, CEO of Aegis' digital network Isobar since it launched in 2003.
The news comes on the heels of WPP's Mindshare announcement last week that Scott Neslund was leaving the agency, causing growing industry buzz about the exits as "strong indicators" of the North American media agency landscape's increasingly competitive nature.
In his new post, Morris will be responsible for all Aegis Media businesses in the US and Canada, which include Carat, Vizeum, Aegis Media Canada (Carat Canada, Mindblossom and Genesis Vizeum), Copernicus, Velocity Sports and Entertainment, Vivid Marketing, Posterscope USA (the Brand Experience and Hyperspace) and Isobar agencies Freestyle Interactive, Ammo Marketing, iProspect, Range and Molecular.
Replacing Morris at Isobar will be Mark Cranmer, who has served as CEO of Starcom Mediavest EMEA.
www.aemedia.com
Canada's Broadcast Media Consortium has secured Corus Québec as the exclusive French-language radio partner for Vancouver 2010.
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The French-language news site has released a news app that allows users to play photojournalist.
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