Ken Whyte, who is now VP, Rogers Consumer Publishing, has also been appointed publisher of Canadian Business, Profit, and MoneySense magazines. Whyte is also currently the EIC and publisher of Maclean's.

In addition to her position as VP, Rogers Consumer Publishing and publisher of Chatelaine, Kerry Mitchell will also assume the role of publisher at Flare. As well as overseeing French-language Châtelaine, she will serve as executive publisher of Cosmetics, Cosmétiques, Glow and Pure magazines. The publishers of these brands will report to her.

Deborah Rosser, former publisher of the three business mags, and Orietta Minatel, former publisher of Flare, have been let go by Rogers Publishing.

In a note sent to Rogers staff yesterday as published by Masthead Online, Marc Blondeau, SVP of Consumer Publishing, Rogers Publishing, explains the restructured team will work to build on Rogers' core areas of audience strength - women, current affairs and business.

In Toronto, The Home Depot remains the #1 advertiser for the week, while Bell Mobility makes a jump up 16 spots to #2. Pizza Pizza holds steady at #3, and Porter Airlines also hangs on at #4.

In Montreal, Alarm Force stays at #1, while Bell Mobility shifts 45 places to #2. Société de l'assurance automobile du Québec moves to #3, while The Brick drops to #4.

To find out which other marketers boosted their radio buys, by category and brand this week in Toronto, visit:

To find out which other marketers boosted their radio buys, by category and brand this week in Montreal, visit: