A virtual car race developed by BCP for Napa Auto Parts features 14 daily webisodes of action-packed racing, promoted through social media, TV, OOH and print.

M2's Menezes made the Next Media Star finalist list for his Halo Wars and Fable II gameplans.

Higher revs are being attributed to an increase in local and national ad sales.

So You Think You Can Dance remains in second place.

In a recent TVB-commissioned study that looked at Canadian attitudes to the power of media in delivering ad messages, television outperformed radio, print, out-of-home and the Internet among all age groups surveyed.