Move over water coolers. Noise Digital is building widgets that are bringing the conversation online with CTV-branded content.

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Contestants will record their thoughts and take notes on Hilroy stationery, while viewers will also be engaged through online contests.

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Gaggi Media collaborated with Astral Radio to launch a "Second Cup of Morning Show," running until July 24.

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The Audit Bureau of Circulation has a new VP/GM, Joan Brehl, helming brand innovation at its Canadian office. She meets with the ABC Canada Board in Toronto today before taking the reins on Aug. 4 with plans to approach media buyers in coming weeks with strategic print, digital and mobile opps. Read More

In Toronto, Bell TV moved up ten spots to become the #1 advertiser for the week, bumping Petro Canada to #2. Marineland remained steady at #3, as did Sleep Country Canada which stayed at #4.

In Montreal, Alarm Force again remains #1 while Legacy Publishing Company moves up 29 spots to #2, ousting Le SuperClub Videotron from second place into #3. Meanwhile, Brault and Martineau moves up 12 places in the ranks to #4.

To find out which other marketers boosted their radio buys, by category and brand this week in Toronto, visit:

By category
By brand

To find out which other marketers boosted their radio buys, by category and brand this week in Montreal, visit:

By category
By brand

Banff Lake Louise Tourism is targeting Calgarians with four supertrain executions showcasing the natural beauty and appeal of the region. The C-Trains (Calgary's LRT) are completely wrapped in advertising, highlighting attractions available to visitors. The train interiors feature cards, posters and brochures highlighting the tourism board's partners, such as Parks Canada, hotels, lodges and events.

Media buys for the campaign, which runs through Sept. 20 to coincide with peak tourism season, were handled in-house, with space bought from Pattison Outdoor properties.

The decision to place the ads on C-Trains was to gain wide exposure. "Certainly we've got professional Calgarian commuters in our crosshairs, but it's broader than that. It's more about top-of-mind awareness in our primary market of Calgary," says Kurt Schroeder, director of sales and market development at Banff Lake Louise Tourism. "We're very grateful that we have a city of a million residents and potential visitors right in our own backyard."

www.banfflakelouise.com