A new scholarship program has students creating, customizing and collaborating on scholarship ideas through Wikipedia, for a shot at school funding and Dell notebooks.

Canwest has greenlit Rise Up, a half-hour pilot from Mary Walsh and Shaftesbury Films.

The comedy, created by Walsh, casts the This Hour Has 22 Minutes vet as a "strong-willed, salt-of-the-earth ex-punk rocker" from Newfoundland, who moves her rustic family to Toronto's ritzy Rosedale neighborhood after winning a multi-million dollar lottery.

Walsh shares writing credit with Kevin White (Corner Gas) and Sara Snow (Degrassi: TNG). Shaftebury boss Christina Jennings will exec produce.

The company is keeping quiet on further casting and crew for now. The script also calls for two troubled teenagers and an ex-husband to play opposite Walsh.

"When we read the script for Rise Up, we knew we had to bring to life the amazing characters, hilarious storyline and creative vision," said Christine Shipton, Canwest's SVP of dramatic and factual content, in a release.

From Playback Daily

With the addition of the map and atlas biggie, Vancouver-based ad network Lat49 increases reach by up to 15 million impressions.

Omnicom-owned agency Red Urban is expanding into Canada and bringing with it its small, nimble team and open source agency model.

The UK-HQ'd firm, which has five offices across Europe and the US, is launching in Toronto early next year. Currently, the firm is pursuing branding and business solutions partners in the country.

"Soon, Red Urban will provide top Canadian brand marketers with the creative business solutions they've been seeking, but aren't finding in other agencies," says Mike Jefferies, managing director, Red Urban, London, in a release. "The current market conditions have forced a lot of companies to re-evaluate their positions, but Red Urban has decided to look at these times as an opportunity for growth."

"We tell our clients that this is the time to invest, so we should too," adds Jefferies. "We believe Canada is the place to do it; there's great potential in the Canadian market."

Red Urban clients include Guinness, Microsoft, Red Bull and AT&T.

www.redurban.com

In Toronto, Petro-Canada moved up from second place to become the #1 advertiser for the week, while Home Depot moved up 207 spots to #2. Marineland remained steady at #3, but Bell TV was ousted from first place to #4.

In Montreal, Alarm Force once again holds on at #1, as does Legacy Publishing Company, which stayed at #2. Dormez-Vouz bedding retailer is back near the top, moving up from seventh place to #3, while the Brick moved up one spot to #4.

To find out which other marketers boosted their radio buys, by category and brand, this week in Toronto, visit:

To find out which other marketers boosted their radio buys, by category and brand, this week in Montreal, visit: