Media In Canada

August 7, 2009 issue

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New gamer series from Ron Mann set for Showcase

Ron Mann is shepherding web series Pure Pwnage onto television following a chance meeting at a comic book convention, and Canwest is throwing some integration and sponsorship opportunities for brands into the game.

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Because of its length and scope of research, the Nielsen-funded Video Consumer Mapping study debunks recent media consumption myths, says chairman of the Canadian Advertising Research Foundation.

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Capitalizing on the reach and immediacy of newspapers, print ads are running across Ontario with bold headlines declaring “Toronto Never Smelled So Good.”

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In order to drive the indie rock-loving, young guy demo to its site, Ontario's Workplace Safety and Insurance Board is attending concerts and giving away music.

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Canwest Broadcasting yesterday announced that Brad Kubota will return to the network as VP Global BC sales.

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