Ron Mann is shepherding web series Pure Pwnage onto television following a chance meeting at a comic book convention, and Canwest is throwing some integration and sponsorship opportunities for brands into the game.

Because of its length and scope of research, the Nielsen-funded Video Consumer Mapping study debunks recent media consumption myths, says chairman of the Canadian Advertising Research Foundation.

Capitalizing on the reach and immediacy of newspapers, print ads are running across Ontario with bold headlines declaring “Toronto Never Smelled So Good.”

In order to drive the indie rock-loving, young guy demo to its site, Ontario's Workplace Safety and Insurance Board is attending concerts and giving away music.

Canwest Broadcasting yesterday announced that Brad Kubota will return to the network as VP Global BC sales.