Schick Quattro is packing adventure into interactivity with Ride the Razor, part of the razor manfacturer's sponsorship of the Canadian NASCAR series in Montreal this weekend.

An innovative transit shelter campaign kicks off a new Fido store opening in Orangeville.

Pilot based on the 2002 comic flick gets the go-ahead at E1 and Serendipity, with Paul Gross exec producing. Ceeb also greenlights a female-starring action-adventure hour pilot.

Loblaw Companies is SuperDogs' best friend.

Coverage of killer weather sets a new record at the Toronto news channel. The storms also boosted viewer video submissions and web traffic.