Media In Canada

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Corus rebrands scary movie channel Scream as Dusk with a campaign featuring ghosts in windows and on the radio.

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Daily newspaper relaunches mobile site with new features, apps, a URL and a barcode-enabled contest with Guinness.

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Rerun of musical comedy's pilot posts solid ratings for Global.

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Eleventh hour deal with Canwest and $2.5 million from staff and local investors buys new lease on life for Victoria station.

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When times get tough you want to showcase your ROI, so the advertising effectiveness awards are up 34% in entries from last year.

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