A new multi-platform deal will see the pubcaster swap sports stories for financial ones, expanding the market, audience and ad inventory for media buyers.

An exclusive consumer poll on media consumption presented at the Association of Canadian Advertisers' executive forum yesterday explained why brand lovers and haters consume all kinds of media, while a keynote address sparked a debate on the role of the agency among the association's executive members.

The R&B artist has partnered with Montreal-based Pente Mobile to develop branded mobile apps with content integration opps.

The latest BBM ratings are facing a new mindset, and Hennessy & Bray's David Bray is here to break it all down. 

61215.ca is the new mobile downloads store on the cyber-block, as branded ringtones turn into a new insta-marketing opportunity.