Consortium deals are heating up as the "event of the century" looms closer.

A trio of online videos sets the stage for a media push this Christmas.

The two-day stunt puts TVO-branded water coolers promoting conversation topics (get it?) in Toronto's downtown core to promote its edgy new documentary line-up.

The Vancouver-based company offers smart screens that can scan passers-by and gather viewer numbers, time spent looking and even gender identification.

The foundation's "Unexpected" effort is going beyond it's typical media turf, and adds Zoom Media to this year's list of donating media sponsors.