The German appliance brand is launching its biggest Canadian media campaign in two decades, offering consumers the chance to hear from brand big-wigs via QR code activation.

Pethealth VP, marketing, Susan Arts tells MiC about the company's new app that helps people adopt animals and find their lost pets.

Publishers can use the new, standardized report to provide advertisers with audited mobile usage stats.

A new ComScore report reveals that Twitter use has skyrocketed globally, thanks in part to a boost in Latin America after Hugo Chavez got tweety. Canada ranks seventh worldwide for reach.

A new app launching in English this week will provide tourists with activity suggestions according to an hourly forecast courtesy of the Weather Network.

Girlworks magazine publisher Janet Kim explains the strategy behind the development of an iPad app for their digi-savvy target demo.

Named the league's "official national wireless provider," Telus announces a sponsorship deal that includes exclusive content for the CFL's new mobile app.

A new report by Cossette and research firm IMI International indicates that marketers' confidence remains tenuous in 2010 but that brave marketers are forging ahead with social media and mobile.

ScoreMobile and Budweiser launched a Bar Finder app last week that helps soccer fans locate where the World Cup is being aired, but also where Budweiser is running promotions, explains UM's Ruben Jongstra.

Maple Pictures VP Joanna Miles tells MiC about the prodco's latest mobile move.