In the second instalment of this three-part strategy magazine feature, writer Melita Kuburas examines recent redesigns at Canadian Business and Toronto Life, and what they mean to advertisers.

The German appliance brand is launching its biggest Canadian media campaign in two decades, offering consumers the chance to hear from brand big-wigs via QR code activation.

In this three-part strategy magazine feature, writer Melita Kuburas looks at how magazines are reinventing themselves in the face of a rapidly changing mediaverse.

A new partnership between the airline and Capital One is being promoted with airport-focused OOH and print.

The magazine's readers are encouraged to become members of the online shopping site for exclusive deals in a partnership that is promoted online, through contesting and in print.

The former Metroland Media VP will head Postmedia's Business Ventures division.

Craig Hutchison, SVP marketing at Loblaw, discusses the new Joe Fresh Style fall fashion campaign that spans mass OOH, TV and print advertising.

A Toronto-based online fashion and culture magazine is making the move to print one copy at a time.

The electronics retailer is repositioning its brand with "Exciting Stuff," a new campaign blending traditional and social media and test-targeting new audiences in Toronto.

Former St. Joseph Media creative Brian Rushton Phillips is launching his own digital magazine targeting condo owners and investors.