P&G's Olay invests in 18-page inventory takeover of special beauty section as the magazine celebrates its 35th anniversary with a new look and cross-platform promotion.

The organization is launching its first-ever advertising campaign in support of its athletes, using donated media space for an inspirational campaign.

The Unilever brand worked with actor/director Sarah Polley to develop a short film for broadcast during the Academy Awards, the centrepiece of a multi-faceted, health-focused media campaign.

The survey reveals that almost 90% of Canadian marketers intend to engage consumers through social media in 2010 - at the expense of traditional media budgets.

The online newsstand, which makes magazines and newspapers accessible online in the identical print layout, is now extending its reach through mobile.

Launching its first-ever national TV and print campaign during Olympic coverage this week, the Canadian Physiotherapists Association has quadrupled its media budget for the year to help raise awareness about the vocation.

In its biggest promotion to date, the print giant hopes to boost GTA readership with free newsstand and vending box newspapers for the duration of the Olympics.

Day 1 and Day 2 of the Games net big numbers: Consortium says the opening ceremonies are the "most-watched television event in Canadian history."

Canwest's John Douglas says that it will be business as usual for the next six months as Shaw's investment in the company goes through regulatory process.

Announced this morning, Shaw Communications has proposed to acquire a controlling stake in Canwest. Under terms of the deal, Canwest would operate as a separate company. It's good news for the broadcaster, say media execs.