The skin care brand is the title sponsor of the national contest, which will continue through February 2011.

The former Canwest owners are included in the list of six interested parties who want to buy the division's 46 publications.

The Canadian division of the high-end sports car maker hopes to end misconceptions with a new outdoor campaign that focuses on four specific models, while the online component includes more vehicles.

The first phase of a Cossette campaign includes magazine advertorial and 15-second teaser spots to underscore the role that cheese plays in Quebecers' everyday lives.

The new pub, called Canadian Cycling Magazine, was launched to reach the "underserviced" market of Canadian recreational bike enthusiasts.

P&G's Olay invests in 18-page inventory takeover of special beauty section as the magazine celebrates its 35th anniversary with a new look and cross-platform promotion.

The organization is launching its first-ever advertising campaign in support of its athletes, using donated media space for an inspirational campaign.

The Unilever brand worked with actor/director Sarah Polley to develop a short film for broadcast during the Academy Awards, the centrepiece of a multi-faceted, health-focused media campaign.

The survey reveals that almost 90% of Canadian marketers intend to engage consumers through social media in 2010 - at the expense of traditional media budgets.

The online newsstand, which makes magazines and newspapers accessible online in the identical print layout, is now extending its reach through mobile.