Media In Canada

The skin care brand is the title sponsor of the national contest, which will continue through February 2011.

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The former Canwest owners are included in the list of six interested parties who want to buy the division's 46 publications.

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The Canadian division of the high-end sports car maker hopes to end misconceptions with a new outdoor campaign that focuses on four specific models, while the online component includes more vehicles.

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The first phase of a Cossette campaign includes magazine advertorial and 15-second teaser spots to underscore the role that cheese plays in Quebecers' everyday lives.

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The new pub, called Canadian Cycling Magazine, was launched to reach the "underserviced" market of Canadian recreational bike enthusiasts.

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P&G's Olay invests in 18-page inventory takeover of special beauty section as the magazine celebrates its 35th anniversary with a new look and cross-platform promotion.

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The organization is launching its first-ever advertising campaign in support of its athletes, using donated media space for an inspirational campaign.

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The Unilever brand worked with actor/director Sarah Polley to develop a short film for broadcast during the Academy Awards, the centrepiece of a multi-faceted, health-focused media campaign.

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The survey reveals that almost 90% of Canadian marketers intend to engage consumers through social media in 2010 - at the expense of traditional media budgets.

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The online newsstand, which makes magazines and newspapers accessible online in the identical print layout, is now extending its reach through mobile.

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