A new study reveals that Canadians are fairly comfortable with ads in exchange for content on PCs, but less so on mobile. Privacy is also a concern with mobile service adoption.

A new global study reveals how women like to spend their time online; unsurprisingly, social networking ranks high.

A study commissioned by Quebecor indicates that people still use flyers to make purchasing decisions.

A new report by Cossette and research firm IMI International indicates that marketers' confidence remains tenuous in 2010 but that brave marketers are forging ahead with social media and mobile.

A global survey by Regus, a workplace solutions provider, indicates that social media is gaining traction in the Canadian business world; 34% report they have won new biz with it.

The first-ever research on the use of portable media from BBM Analytics shows how consumers use their mobile gadgets, and which features they ignore.

A new Ipsos study on kids and families' media consumption habits reveals the point at which parents begin to yield to their kids' desire for media-playing devices.

The ICA event wrapped yesterday, covering two days of big-picture thinking with media highlights that included location-based event marketing, mobile replacing mass media and why Google is so gosh-darn rich.

Consumer confidence is up but a top researcher at Nielsen explains how bargain hunters are shaping brand and retail operations.

A study commissioned by OMAC on digital OOH indicates that people who like to text are more engaged with the medium and shopping malls are where people are most aware of it.