The Radio Marketing Bureau says adult Canadian radio listening habits haven't changed since 2006, but is optimistic that the medium isn't losing ground to other media, such as mobile devices.
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The Kubas Consultants survey includes 96 Canadian newspapers and predicts print ad rev will "decline less quickly" next year.
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A recent survey by People from Cossette indicates that 77% of internet users use it to research products, brands, companies and services and a third of those people will share that information with friends via social media. But not everyone is social-media mad: 26% of Canadians still prefer face-to-face over Facebook.
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Too much TMZ? More than half of Canadians surveyed have trouble remembering which celebrities endorse which brands, according to a recent Mediaedge:cia survey. But as a Manitoba-based bootmaker found out, the "Oprah Bump" is still significant.
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Sears topped the Toronto list of radio advertisers, while Alarm Force continued its unyielding reign of the Montreal charts.
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Business News Network will conduct and broadcast the results of three surveys to find out about consumers' financial concerns in an unusual content-creating media buy for the FSI by Marketel.
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The new user-generated opinion and review website is designed to build a more interactive, engaged community of users Ipsos can turn to for market research intel.
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The latest survey indicates daily newspaper readership holding steady, with growth in online.
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The online marketing intelligence leader and web analytics giant are joining forces to build a new audience measurement system, one they say is going to make life a lot easier for media planners and publishers alike.
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A new survey by the Audit Bureau of Circulation finds 80% of Canadians are likely to rely on mobile for information in the next three years.
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