Through a social media contest, fans can win the chance to have their talents on display during the Kia-sponsored live tour of the show.

The Ontario-based restaurant chain is determined to push out an American competitor with a "sexier" marketing push.

Craig Hutchison, SVP marketing at Loblaw, discusses the new Joe Fresh Style fall fashion campaign that spans mass OOH, TV and print advertising.

The electronics retailer is repositioning its brand with "Exciting Stuff," a new campaign blending traditional and social media and test-targeting new audiences in Toronto.

In the first campaign with its new MAOR Jungle Media, Ikea Canada has launched a multimedia effort to engage consumers with its 2011 catalogue.

A new contest from the pet food brand asks small-dog owners to submit videos of their pet's best tricks to the Beneful IncrediBites YouTube channel.

A five-week campaign for new salad flavours will span print, TV and digital with a focus on female consumers.

A media campaign for the Aug. 13 film includes a subway-station domination in Toronto and sports-oriented media buy that links to an innovative YouTube execution by Lionsgate.

A new app launching in English this week will provide tourists with activity suggestions according to an hourly forecast courtesy of the Weather Network.

Launching a new product - especially in the low-involvement category - requires mass media to build brand awareness. Sunlight's senior brand manager explains the detergent's latest campaign.