Grey Goose, BlackBerry Messenger, Joe Fresh Style, Sephora, Panasonic and The Bay will be walking the red carpet with the entertainment show.

The electronics retailer is repositioning its brand with "Exciting Stuff," a new campaign blending traditional and social media and test-targeting new audiences in Toronto.

In the first campaign with its new MAOR Jungle Media, Ikea Canada has launched a multimedia effort to engage consumers with its 2011 catalogue.

A new contest from the pet food brand asks small-dog owners to submit videos of their pet's best tricks to the Beneful IncrediBites YouTube channel.

A media campaign for the Aug. 13 film includes a subway-station domination in Toronto and sports-oriented media buy that links to an innovative YouTube execution by Lionsgate.

A new app launching in English this week will provide tourists with activity suggestions according to an hourly forecast courtesy of the Weather Network.

The latest edition of the video measurement tool will roll out in Canada this week.

The NBA Jam Session will be touring through six cities across Canada this summer to promote the league. Sponsors on board include Parmalat, HP and Family Channel.

The carco's newest national campaign introduces a new brand platform and seeks to drive change via partnerships with community organizations.

A new report by Cossette and research firm IMI International indicates that marketers' confidence remains tenuous in 2010 but that brave marketers are forging ahead with social media and mobile.