Media in Canada Forum 2006 - Getting to engagement using the new media

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The industry isn't changing. It's CHANGED.

The consumer is in control. They decide what content they want, when they want it, and where they want it. Anytime. Anywhere. Forget about reach and frequency - engagement is the name of the game.

But how do you get there?

On October 3, 2006 strategy gathers the best and brightest in the industry to show you the way. It's a full day of debate, discussion and best practices on how to achieve true consumer engagement in the new "mediaverse".

Join us to:

Understand the obstacles to engagement and how to overcome them
Enhance your creative thinking and media strategies
Discover the opportunities offered by new digital platforms
Be inspired by the hottest engagement strategies using traditional and new media
Pick the brains of the rising young media stars
Realize the power of social media, online communities and CGM and how to harness their viral power
Uncover new tools to help you make the best media choice for any given strategy
Network with potential partners and build new relationships

Latest News:

New This Year!

Multiple content streams and breakout sessions ensuring something for everyone
Increased networking: longer networking breaks, luncheon roundtables and delegate lounge
One-on-One sessions featuring industry visionaries and trailblazers
New peer-to-peer networking opportunities - meet people that share your interests through our brand new MyEvent service