The consumer is in control. They decide what content they want, when they want it, and where they want it. Anytime. Anywhere. Forget about reach and frequency - engagement is the name of the game.
On October 3, 2006 strategy gathers the best and brightest in the industry to show you the way. It's a full day of debate, discussion and best practices on how to achieve true consumer engagement in the new "mediaverse".
- Understand the obstacles to engagement and how to overcome them
- Enhance your creative thinking and media strategies
- Discover the opportunities offered by new digital platforms
- Be inspired by the hottest engagement strategies using traditional and new media
- Pick the brains of the rising young media stars
- Realize the power of social media, online communities and CGM and how to harness their viral power
- Uncover new tools to help you make the best media choice for any given strategy
- Network with potential partners and build new relationships
Latest News:
- Multiple content streams and breakout sessions ensuring something for everyone
- Increased networking: longer networking breaks, luncheon roundtables and delegate lounge
- One-on-One sessions featuring industry visionaries and trailblazers
- New peer-to-peer networking opportunities - meet people that share your interests through our brand new MyEvent service