Submit questions for this session

Rutherford believes there’s a disconnect between creative thinking and channel management. Find out how he is driving Unilever’s engagement strategy to bridge this gap and inspire a new way of thinking about media to deliver truly holistic campaigns that connect with consumers through all touch points.

Submit questions for this session

Don’t miss this no holds barred discussion around the obstacles to true engagement in Canada. Who is standing in the way? Risk averse clients? Media sellers that won’t let you inside the black box? Uninspired agencies? All of the above? How about the fact that no one knows what engagement even means? The panel tables the issues and gets to work trying to solve them.

Submit questions for this session

Marketing can be part of culture and become desired content. Realize the impact of social media and how to harness its viral power. We’ll take a look at campaigns that crossed over, what made them sizzle and what was the real ROI.

Submit questions for this session

Our panel of present and former media & creative Cannes jurists have been tasked to bring you examples of their picks for “engagement” royalty. Be inspired by work that raised the bar and understand what made them succeed.

Submit questions for this session

Creativity expert, Marci Segal, works with a wide range of blue chip companies from Pfizer to CIBC to PHD Canada to help them imbed innovation attitudes, behaviors and practices in their day- to-day operations to drive their business forward. In this interactive session, Marci shows you how to harness your inner creativity so you can be truly innovative in your marketing strategies. Also, how to avoid creative blocks and encourage environments and behaviors that make groundbreaking work a sure thing.

Submit questions for this session

Attend the roundtables to network, brainstorm and discuss the issues that matter to you. Each table will have a designated topic and a roundtable host to lead an informal but lively discussion. Attendees will be sent a list of roundtable topics before the conference and asked to pre-register.


1. Getting to Engagement Using Mobile Media
2. Power Shift: What Happens when Consumers Control the Media?
3. The Future of Television: Trends that Will Change the Way We Watch and Monetize Content
4. Does Consumer Generated Media/Marketing Make Us Obsolete?
5. Corporate Blogging: Engage and Prosper
6. Do Consumers Think Product Placement Works On Them?
7. Blogger Engagement - The Do’s and Don’ts of Seeding your Message Online
8. Podcasting: Is There Value Behind the Voice?
9. Radio Revitalization: How Online is Revolutionizing Radio and Creating New Opportunities for Marketers
10. Reaching Teens: Old Media, New Media – What Works?

Submit questions for this session

Reinvent the Media

Sponsored by

Traditional mass media has had to change to stay in the game. Find out how mass is evolving to compete with grass and ensure they are able to connect with today’s consumer. Next gen out of home, non-traditional TV applications, radio reversed – the latest ways to use “old media” in the new mediaverse.

Submit questions for this session

The necessity of not only counting impressions, but of making an impression, calls for new models. Neuroplanning is one. Connections is another. The folks that have developed and deployed these new tools of engagement will share their methods and the media plans they begat.

Submit questions for this session

Rooted in understanding how consumers receive, process and act upon information, Leo Burnett, sourcing worldwide data reveals the findings of their proprietary research undertaken to better understand what comprises engagement, how it is achieved and what the implications are for marketers.

Over the past year, there has been a lot of talk about engagement, but there hasn't always been shared understanding on how to define or measure it.

Leo Burnett, in partnership with CanWest and the Ideas Research Group, has recently embarked on a pilot research project to begin to better understand what really drives engagement. Using a combination of quantitative research, qualitative interviews, and ethnography, the research has explored engagement in several different ways, looking at both advertising and media programming.

These findings will be shared for the first time with the industry today, including a look at the relationship between engagement in media and engagement in advertising, an exploration of different ways of measuring emotional response (including using images, colours, and music), and an analysis of how successful communication fulfills deep human needs.

Submit questions for this session

Shelly Palmer is a leading expert on how "disruptive innovations" and emerging platforms are revolutionizing media and entertainment. The man who founded Enhanced Television reveals the media and platform innovations that will significantly change your marketing strategies. Which platforms are actionable today and which should be watched over the coming year(s)? How will consumers’ evolving lifestyles and media consumption patterns affect the way you position your brand?

Submit questions for this session

These up and comers, the hot shots of Canada’s media shops, are tasked to illustrate their next Gen approach to media by coming up with a killer plan for a real brand.

Submit questions for this session

Rooted in understanding how consumers receive, process and act upon information, Leo Burnett, sourcing worldwide data reveals the findings of their proprietary research undertaken to better understand what comprises engagement, how it is achieved and what the implications are for marketers.

Over the past year, there has been a lot of talk about engagement, but there hasn't always been shared understanding on how to define or measure it.

Leo Burnett, in partnership with CanWest and the Ideas Research Group, has recently embarked on a pilot research project to begin to better understand what really drives engagement. Using a combination of quantitative research, qualitative interviews, and ethnography, the research has explored engagement in several different ways, looking at both advertising and media programming.

These findings will be shared for the first time with the industry today, including a look at the relationship between engagement in media and engagement in advertising, an exploration of different ways of measuring emotional response (including using images, colours, and music), and an analysis of how successful communication fulfills deep human needs.

Submit questions for this session

Paul Woolmington, founding partner of objective and bias free hot shop Naked Communications reveals the true path to communications nirvana. Buckle your seats for this whirlwind tour featuring international examples of fierce media innovation that is changing the face of marketing. Discover how you can be a part of that change - because if you're not, you're just in the way.

Submit questions for this session

Submit questions for this session